Affinity Africa

affinityafrica.com

Affinity Africa is an owner and operator of financial services companies in Sub-Saharan Africa. We pride ourselves on establishing digital-forward and branch-light financial institutions, leveraging FinTech and innovative design-led solutions to improve financial access and affordability. Affinity supports the unbanked and under-served by providing every individual and business with accessible and affordable financial services they can trust. The business intends to make digital banking a successful and valuable part of its distribution strategy, showcasing a better standard for banking in Africa. Founded in 2013, Affinity launched in Ghana in 2015 after acquiring PayFlex Microfinance Company Limited (now known as Affinity Ghana Savings and Loans) to focus on financial inclusion and financial literacy in a region that is underserved and under-penetrated. Ghana’s banked rate is 40%, where access to capital is even lower at 8%; this cripples MSMEs (Micro, Small and Medium-sized Enterprises) and entrepreneurship. Affinity currently supports the lives of 25,000 individuals, and we estimate that our products will impact the lives of up to 400,000 by 2024.