Affinity Africa

affinityafrica.com

Founded in 2013, Affinity launched in Ghana in 2015 after acquiring PayFlex Microfinance Company Limited. Affinity focuses on financial inclusion and financial literacy in a region that is underserved and under-penetrated. Ghana’s banked rate is 40%, where access to capital is even lower at 8%; this cripples MSMEs (micro, small and medium-sized enterprises) and entrepreneurship. Affinity prides itself on establishing digital-forward branch-light financial institutions, leveraging fintech and innovative design-lead solutions to improve financial access and affordability. The business intends to make digital banking a successful and valuable part of its distribution strategy showcasing a better standard for banking in Africa. Affinity currently supports the lives of 25,000 individuals and we estimate that our products will impact the lives of up to 400,000 by 2024.