Birdbuddy is an award-winning consumer technology company with a mission to bring people closer to nature through innovative smart devices. As we prepare to introduce our next-generation product (Birdbuddy 2) and evolve our overall brand experience, we are looking for a hands-on, thoughtful, and creatively driven Brand & Marketing Manager to help shape the future of the Birdbuddy brand.

As our Brand Manager, you will help shape and execute how Birdbuddy shows up in the world – its personality, story, tone of voice, and visual identity. You will play a key role in ensuring customers experience a consistent, inspiring brand across every touchpoint: from packaging and product launches to our website, community communication, and partnerships.

You will work closely with Product, Growth, Design, and Partnerships to bring the Birdbuddy brand to life in a cohesive and thoughtful way. In this next phase, you will be deeply involved in the launch of BB2 and support future innovations through strong brand execution and storytelling.

Key Responsibilities

• Partner with senior leadership to support the long-term vision for the Birdbuddy brand.
• Help define and evolve brand positioning, messaging, tone of voice, and communication principles.
• Maintain and apply brand guidelines to ensure consistency and quality across teams.
• Write clear, engaging copy and narratives that reflect Birdbuddy’s personality and mission.
• Act as a go-to brand partner for internal teams, providing guidance and clarity on brand expression.
• Develop campaign concepts, creative briefs, and core brand and launch materials.
• Ensure visual and verbal brand expression is consistent across all customer touchpoints.
• Own, organize, and maintain brand assets so they are accessible and used correctly.
• Support go-to-market planning and execution for new products and updates.
• Coordinate with internal teams and external partners to deliver high-quality launch assets.
• Help manage timelines, messaging, and creative development for campaigns and launches.
• Work with Product to translate features and insights into compelling customer stories.
• Collaborate with Growth on messaging across acquisition, retention, and lifecycle channels.
• Partner with Design on packaging, identity systems, and communication materials.
• Support Partnerships and Community initiatives, including co-branded activations and ambassador programs.

Key Qualifications

• 4+ years of experience in brand, marketing, or creative roles within consumer, lifestyle, or digital product companies.
• Hands-on experience executing brand strategy, messaging, and campaigns.
• Exposure to product launches or go-to-market initiatives.
• Strong execution skills with a strategic mindset.
• Excellent writing and storytelling skills with sensitivity to tone and audience.
• Comfortable collaborating cross-functionally and incorporating feedback.
• Organized, proactive, and able to manage multiple projects in parallel.
• Thoughtful, curious, and confident in expressing brand opinions constructively.
• Experience with community-led brands or ambassador programs is a plus.

Join us

• Work on a project that can truly change how millions of people perceive nature and help them make a lasting impact on global biodiversity for generations to come.
• Engage with a passionate, dynamic, and talented team.
• Be part of the fast-paced, innovative environment of a rapidly growing startup, with abundant opportunities for personal and professional growth.
• Work three half-days in the office with the flexibility to manage the rest of your schedule.
• Enjoy competitive stock options, at least 25 days of paid leave, and an open-ended contract with a trial period.
• Receive your own Bird Buddy Feeder and Bird Buddy Premium Family subscription.

If this describes you, we invite you to submit your application to help us learn more about you and your potential contributions to our mission to connect people with nature through technology.

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