Thought Machine’s mission is bold – to properly and permanently rid the world’s banks of legacy technology. To achieve this, we have developed the foundations of modern banking through core and payments technology which run natively in the cloud. What we are attempting is hard and means we need great people working together to build great technology.

We have grown rapidly in the past few years – growing our team to more than 550 individuals across offices in London, New York, Singapore and Sydney. We have raised more than $500m in funding and are now valued at $2.7bn. Our investors include Molten Ventures, Eurazeo, Intesa Sanpaolo, Temasek, Nyca Partners, JPMorgan Chase Strategic Investments, Standard Chartered Ventures, and more.

We have created a culture that enables our team to produce the best work in the industry while ensuring we have fun along the way. We're regularly cited as having a fantastic workplace culture and have been recognised by Sifted magazine as having one of the highest Glassdoor ratings for a UK fintech company and the industry's most generous employee share package. Named one of the world’s most innovative fintechs by Global Finance Magazine, we were also recognised by the Financial Times as one of Europe’s fastest-growing companies for two consecutive years—and a UK Best Employer for 2026.

To support our next phase of growth, we are hiring an experienced, commercially minded B2B marketer who thrives in a lean, fast-paced environment. You will lead multi-channel campaigns for a priority segment while partnering closely with the Global Head of Marketing to build repeatable programmes, processes and playbooks, and help shape the function as it scales.

This role combines strategic ownership with hands-on delivery. You will run integrated campaigns across digital, content, partner and event channels to generate measurable pipeline impact. You’ll bring ABM-informed thinking and strong segmentation discipline, without being restricted to a single marketing motion. You’ll also be comfortable adapting to evolving approaches in digital marketing and AI-enabled workflows, as we continue to improve the speed and effectiveness of our marketing engine.

This is a great time to be joining our marketing team. A new Global Head of Marketing comes on board in April, bringing experience and fresh thinking on how we grow our presence and go to market. This role is one of the first they will hire, so you'll have a real opportunity to help shape the function alongside them from day one.

Duties

Your primary focus will be to establish a segment campaign engine that delivers measurable pipeline impact. You’ll be hands-on in the near term and help scale delivery through process, partners and specialist hires over time.

Segment campaign leadership

• Own campaign strategy and execution for a priority segment, aligned to commercial goals and sales priorities.

• Develop and maintain an informed view of the market, ICPs, key stakeholders, customer challenges and competitive dynamics.

• Translate insight into clear messaging, value propositions and campaign narratives that resonate with enterprise buyers.

Multi-channel demand generation (ABM-informed, not ABM-only)

• Plan and execute integrated campaigns across paid and organic digital, email, web, content, partner channels and field activity.

• Apply account-based principles where they make sense (e.g., target account tiering, personalisation, sales plays, account engagement), while also running scalable segment programmes.

• Develop campaign journeys that support the full funnel, from awareness and engagement through evaluation and deal acceleration.

Sales partnership and enablement

• Partner closely with Sales and Sales Ops to align on target accounts, territories, pipeline goals, handoffs and feedback loops.

• Create and maintain campaign toolkits and sales enablement materials, including campaign collateral, email sequences, landing pages and event briefs.

• Work collaboratively to improve conversion, progression and account engagement across priority opportunities.

Content and asset development

• Lead briefs and drive the development of high-quality content and assets for campaigns, collaborating with internal stakeholders and external partners as needed.

• Shape the content strategy and oversee delivery of a mix of content types including thought leadership, case studies, web content, presentations and event materials.

• Ensure output is on-brand, consistent and designed for reuse across channels.

Events and field support

• Support the planning and delivery of a range of commercial events, including executive dinners, roundtables and presence at key industry conferences.

• Work with internal teams and vendors to ensure events are well run, aligned to segment priorities and deliver measurable follow-up and pipeline outcomes.

Performance, operations and continuous improvement

• Own campaign measurement and optimisation, reporting on activity and outcomes including engagement, conversion and pipeline contribution.

• Partner with Sales Ops on CRM hygiene, list health, targeting coordination and campaign tracking, and help shape what good marketing operations looks like as the team grows.

• Own campaign budgets and manage agencies/partners where necessary, ensuring strong ROI and high-quality execution.

• Stay current on new tools and approaches, and pilot improvements where they add value to productivity, personalisation and performance.

• Help establish the team’s campaign cadence, playbooks and ways of working as the marketing function expands.

• Travel will be required at times to support international events and priorities.

Requirements

Essential

• Significant experience in B2B marketing, with ownership of integrated campaigns and measurable commercial outcomes.

• Proven ability to generate demand and influence pipeline in a complex, considered-purchase environment (enterprise software/technology a plus).

• Strong understanding of segmentation, personas, value propositions and messaging development.

• Comfortable working within account-based motions, including sales alignment and targeted account engagement, while also running broader segment programmes.

• Hands-on working knowledge of tools such as HubSpot, Salesforce, LinkedIn Ads, and web analytics, with the ability to partner effectively with specialists where needed.

• Experience supporting and delivering commercial events (e.g., executive roundtables, dinners, hosted sessions) with structured follow-up.

• Strong analytical capability, with confidence in interpreting data to inform decisions and optimise performance.

• Experience managing budgets and external agencies/partners.

• Strong stakeholder management and communication skills, including the ability to influence across Sales, Sales Ops, Product and leadership.

• A hands-on, solutions-oriented approach, with the flexibility to support priorities beyond core remit when needed in a lean team.

Desirable

• Experience in fintech, banking, payments, SaaS or enterprise technology.

• Comfort experimenting with evolving digital and AI-driven marketing approaches.

• Another European language at business level (e.g., French, Spanish, German)

Benefits

• Highly competitive salary

• Pension plan (match up to 5%)

• Life insurance - three times annual salary

• Competitive maternity (six months fully paid) and paternity leave (four weeks fully paid)

• Shared parental leave (matched to our maternity leave for the same point in time)

• 25 days holiday and bank holidays

• Flexible working hours

• Cycle-to-work scheme

• Electric car scheme

• Season ticket loan

• Access to outstanding learning materials and courses

• Sports and hobby clubs, subsidised by Thought Machine

• All the latest tech you need

• Start the day properly with fresh fruit and cereals

• Huge range of healthy (and not-so-healthy) snacks, smoothies and drinks

• A talented and experienced team as your colleagues

• An environment where we encourage learning and progress

• Two charity days a year

• Weekly food pop-up

We actively hire candidates who demonstrate technical excellence in their field and welcome people of all ages and backgrounds, providing everyone with equal access to professional development. You are encouraged to apply even if your experience doesn't accurately match the job description. We also encourage applications from those with different abilities, including candidates with ADHD, autism, dyslexia or dyspraxia.